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Bravissimo (company) : ウィキペディア英語版
Bravissimo (company)

Bravissimo is a lingerie retailer that provides lingerie and swimwear in D+ cup sizes. They currently have 21 stores across the UK and also sell via mail order and online.〔http://www.drapersonline.com/multiples/pepperberry-helps-spice-up-bravissimo-performance/5032601.article〕 They are based in Leamington Spa, Warwickshire and currently employ over 700 people.〔http://www.bestcompaniesguide.co.uk/company_profile.aspx?CompanySurveyID=44695〕 Bravissimo also sell clothing under the Pepperberry brand which was launched in March 2011.〔http://www.bravissimo.com/pepperberry/about〕
==History==

Founder Sarah Tremellen began as a freelance TV and Radio researcher for the BBC before quitting eight months later aged 25 to have a baby. Whilst pregnant, Sarah found it difficult to find a good choice of bras that fit her when she went up to a G Cup.〔http://warwickshire.greatbritishlife.co.uk/article/sarah-tremellen-founder-of-bravissimo-3168/〕
In 1995 after giving birth, Sarah and her friend Hannah Griffiths tried to do something about it. They decided to take an eight week business course which culminated in presenting a business plan to their local bank manager. Their presentation won them a £10,000 bank loan to help them start Bravissimo.〔http://www.mybusiness.co.uk/YWsn46ZofDymQQ.html〕
Working in Sarah's living room of her Twickenham flat, they made a catalogue to sell by mail order with all the best bras they could find and started a mailing list of around 75 people - mostly friends and family. Sarah then telephoned several women's magazines and newspapers, and within a month got coverage in the Daily Mail bringing in 1,000 requests for a catalogue.〔http://www.telegraph.co.uk/finance/2835354/Starting-Out.html〕
In 1996 they were able to move out of Sarah's Twickenham flat and 12 months later Sarah and her husband Mike bought Hannah out of the business.〔
http://www.birminghampost.net/news/west-midlands-news/2008/12/31/bravissimo-founder-honoured-with-mbe-after-starting-firm-from-home-65233-22579050/〕 In November 1999, Bravissimo opened its first shop in Ealing which is one of the 21 stores nationwide they currently operate.〔http://www.telegraph.co.uk/finance/2835354/Starting-Out.html〕 The next year Sarah's husband Mike left his job at Tetley to become the business operations director.〔http://www.birminghampost.net/news/west-midlands-news/2008/12/31/bravissimo-founder-honoured-with-mbe-after-starting-firm-from-home-65233-22579050/#ixzz1sV1muiy0〕
In 2001 Bravissimo relocated to their current headquarters in Leamington Spa.〔http://warwickshire.greatbritishlife.co.uk/article/sarah-tremellen-founder-of-bravissimo-3168/〕

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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